Volume 4, Issue 2, December 2024

Articles

• A Systematic Literature Review on TikTok Short Video Native Advertising

  xiaomin zhang

• The Impact of Digital Economy on the Internal Salary Gap of Enterprises

  JIAYING LI, Benjamin,Yin Fah Chan

• An Investigation of the Key Factors Affecting Female Employee Retention in Malaysia's Logistics Industry

  SIRI XAVIER, Letchimanan

• Research on the TikTok Short Video Native Advertising in China

  xiaomin zhang

• study on the application and empowerment of hierarchical analysis in the digital competence assessment system for teachers in vocational colleges and universities

  ZHAO FEI, Tee Poh Kiong

  66-77

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