Research on the TikTok Short Video Native Advertising in China
Keywords:
Native advertising, TikTok Short video, Big dataAbstract
In the digital marketing era, advertising production and communication should be tailored to the audience's needs. In addition to realizing advertising benefits, it is essential to integrate advertising into media platforms and daily life scenarios in order to drive audience purchase and consumption. This paper focuses on TikTok native advertising as its research subject, discussing the challenges and opportunities it faces in development, while also proposing countermeasures and suggestions for effectively promoting online consumption on the TikTok platform.
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