Research on Sales and Marketing Strategies in the Global E-Book Market
Keywords:
e-book, Digital publishing, sales strategy, Digital marketing, Consuemr purchase intentionAbstract
Digital transformation has reshaped the global publishing industry and turned e-books into key revenue carriers for publishers, self-authors and digital platforms. Unlike physical books, e-books enjoy advantages of zero inventory/logistics expenses, flexible pricing, multi-channel sales and user data tracking. However, the sector suffers piracy, low perceived value, high price sensitivity, competition from short-form reading and weak user loyalty. This paper adopts four core theories (4Ps, TAM, S-O-R, ELM) to systematically review e-book marketing systems. It identifies major industrial drawbacks such as rigid pricing, homogeneous channels, superficial content operations, severe copyright violations and ineffective targeted promotion. Corresponding strategies are proposed covering dynamic data pricing, differentiated channel layout, user co-creation content marketing, micro-influencer cooperation and copyright-integrated campaigns. This study expands marketing theories’ application in digital cultural goods and offers actionable operational suggestions for global e-book market players to boost conversions, per-user revenue and sustainable competitiveness.References
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Copyright (c) 2025 Hongyu Ma, Muiyee Cheok
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Published by University Tun Abdul Razak (UNIRAZAK)
