Applying the Technology-Organization-Environment (TOE) Framework to Understand E-commerce Adoption in Nigerian SMEs: A Literature Review: (TOE) Framework to Understand E-commerce Adoption in Nigerian SMEs

Chinonso Uzoaru

Authors

Chinonso Uzoaru University Tun Abdul Razak

Abstract

This non-empirical study delves into the intricate dynamics surrounding the adoption of E-commerce by Small and Medium Enterprises (SMEs), with a focus on the Nigerian business landscape. The investigation employs a comprehensive review of existing literature, exploring the multifaceted factors influencing E-commerce adoption, including technological, organizational, and environmental considerations. The Technology-Organization-Environment (TOE) framework serves as a theoretical lens to comprehend the complexities associated with SMEs integrating E-commerce solutions. Subsequently, the study examines the challenges faced by SMEs in this adoption process and elucidates strategic measures to overcome these hurdles. Furthermore, the study provides a detailed exploration of various technologies pivotal for successful E-commerce adoption, ranging from E-commerce platforms and payment gateways to emerging technologies such as AI, AR, and blockchain. The conclusion synthesizes key insights, emphasizing the need for SMEs to develop comprehensive E-commerce strategies, embrace a customer-centric culture, and leverage a diverse set of technologies to thrive in the rapidly evolving digital landscape. This non-empirical study contributes to the existing body of knowledge by offering a holistic perspective on E-commerce adoption, providing practical insights for SMEs navigating the challenges and opportunities presented by the digital era.

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Applying the Technology-Organization-Environment (TOE) Framework to Understand E-commerce Adoption in Nigerian SMEs: A Literature Review

(TOE) Framework to Understand E-commerce Adoption in Nigerian SMEs

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