Xu, Guo Quan, and Mui Yee Cheok. “ How VR Content Quality and Interface Usability Influence Hotel Booking Intention: The Mediating Mechanism of Immersive Experience”. International Journal of Management, Accounting, Governance and Education , vol. 5, no. 1, Oct. 2026, https://ojs.unirazak.edu.my/index.php/image/article/view/293.