XAVIER, SIRI, and Muhammad Faiz bin Ahmed Siri. 2026. “Securing Internal Stakeholder Buy-in for Experiential Student Recruitment Marketing: Managerial Practices in Private Malaysian Higher Education Institutions”. International Journal of Management, Accounting, Governance and Education 5 (1). https://ojs.unirazak.edu.my/index.php/image/article/view/291.